That doesn’t sound so bad, right? If we’re talking an analytics platform that will help studios decide something like where, when, and even how a film should be released to get the most bang for its backers’ buck, that’s both understandable and smart.īut saying “Yes” or “No” to the existence of a film project isn’t the end of the creative process-it’s the beginning. But we want to bring the ‘gut’ part of the decision down to 60. Greenlighting a film is always a creative decision. Last year, Queisser told Screen Daily, “We don’t touch the creative part.
MOVIES ABOUT ARTIFICIAL INTELLIGENCE DRIVER
In With Data, Out with IntuitionĬinelytic’s cofounder and CEO, Tobias Queisser, has spoken at length to various outlets about how his company and its technology is not designed to replace creativity as the primary driver when it comes to actually greenlighting a project. In other words, Warner Brothers wants to prevent really, really bad movies from being made by automating the process of making movies, and. The deal will allow the studio’s executives to use Cinelytic’s predictive technology to make decisions about a film’s casting, production, marketing, distribution, and more. On Wednesday, Warner Brothers, the studio that released bombs last year called The Kitchen and The Goldfinch that you’ve never heard of for a reason, announced a partnership with a Los Angeles-based company called Cinelytic that will ideally prevent such bombs from ever carrying the iconic WB logo. Hollywood history is littered with multi-million dollar flops like these, and countless others, that killed careers, sank studios, and drove (admittedly tiny) audiences away disgusted.
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